7min chapter

The Vergecast cover image

Microsoft’s big AI Build and Max’s messy streaming launch

The Vergecast

CHAPTER

Challenges in Streaming Consolidation

This chapter delves into the complexities and pitfalls associated with merging databases in the entertainment industry, particularly within streaming platforms. It critically examines the impact of oversimplifying metadata and the disconnect between corporate strategies and creative needs, using Warner Brothers Discovery's new app, Max, as a case study. The discussion highlights the ongoing struggles with user experience and content delivery in a rapidly evolving landscape.

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