14min chapter

Ted Hesser Podcast cover image

Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.

Ted Hesser Podcast

CHAPTER

Building a Brand Ecosystem: The Peak Design Success Story

Exploring the success and values of Peak Design, a brand revolutionizing accessories for photographers with a focus on minimalism, utility, and thoughtful design. From the brand's unique entrepreneurial journey to the challenges of managing working capital, this chapter dives into the key factors driving Peak Design's growth and financial principles for sustainable success in a competitive market.

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