Every sort of shipyard, every organization has a way to do things, always. It's just that sometimes it's designed by multiple people over a lot of time and it's a chimera. The easiest way to understand how things work is to ask the people who participate in it, how it works. And what happens just like any customer discovery exercise, you start to see patterns. You can actually grapple with an amorphous concept in a way that feels performance driven,. If that makes sense.

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