The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

The Power of Influencer Marketing: Gymshark's Rise to Success

The Bottom Line: Ecommerce Tactics for Profitable Growth

CHAPTER

How I Built a Vertically Integrated Brand

Meeting Jim Shark was other than the experience of my protein was kind of the first time I was looking at really fully vertically integrated brand. That business started to grow from that point and my role there started off as actually as an advisor helping them spot or identify the The unknown unknowns for that business because there's quite a few when you're a young founder at 20 right? Yeah, they built a brand what's coming so being able to show the guys what was about to come across their desks in the next month three six months is awesome. Very much I spent a lot of time around and building the organization design We did a lot of work on actually moving them from first party fulfillment to

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