The Challenger Sale
What You Will Learn
The Five Archetypes of Sales Rep Productivity
CEB launched what has become one of the most important studies of sales rep productivity in ever, ever history of humankind. The study looked at over hundreds of frontline sales managers across 90 companies around the whole world. And they found there was five basically different archetypes that can be applied to whatever you're trying to sell. This episode is all about what they found in this world-shattering CEB-led study.
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