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448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner

the bossbabe podcast

CHAPTER

Crafting Engaging Advertising Strategies for Luxury Products

This chapter explores effective advertising strategies in the luxury goods market, highlighting the importance of a compelling customer journey and psychology in consumer purchasing decisions. The hosts share personal experiences testing ads and analyzing consumer behavior related to product presentation.

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