Introduction

Every day mba interviews best selling authors, innovative thought leaders and top shelf executives. Jonathan burns is a senior lecturer at m i t and the founder and chairman of prophet isle - a highly successful cloud software company that helps organization increase profits. He earned a doctorate from harvard and is taught at m iT for over 30 years. The author of islands of profit in a sea of red ink, an ink best book for business owners. How can companies survive and win against digital behemoth like amazon and google?