I find that especially difficult because i ask myself, what is enough to justify the value of the product? So we are focused on just serving a specific product in the beginning, and not biting off more than we can chew. The fourth and final thing that created builders block for me was our way of thinking about it is as an ongoing membership where there's no beginning, there's no end. People just sign up and we serve content, community and events to people into perpetuity. You can think of it like a gim membership. And i find this to be really exciting, this idea of building a product for lifelong learning. But it's also super daunting, because how do you think