Shopify is a big story telling company, which they're back. But as a company of their sizeand how much of a, you know, partner they need to be to dt se brands, i feel like they could be doing our job. They ought it shouldn't exist. A lot of the stuff that we recommend should be getting surface to you in your shop. O fi, back writ like, if i'm putting together my home page header, rigte on my sight, where that's where everyone comes to my sight and they're discovering me for the first time. Theire like holy shid, this is audit.