Stop Testing New Ad Creative
The Andrew Faris Podcast
00:00
How to Get a 1.2 ROAS on Facebook Ads
The hidden reason for that is it also eliminates cost for running bad ads, even though Facebook is very good at not running your worst ads. There is still an element here where if you're spending every dollar you spend on an ad that is, let's say, a third of your ROAS target because it's a test of something different and broad than before. And it brings your whole ROAS down. So there are plenty of brands out there big enough to be the case.
Transcript
Play full episode
