Homer and Ulysses tying himself to the mass because he was afraid that when he heard the sirens he would steer the boat toward the rocks. I think pre-registration which means basically putting up a plan in advance of you know these are the hypotheses I have this is what I will test as growing in popularity. We've been pioneering a method we call a mega study where we instead of testing a single insight at one at a time we test say dozens of hypotheses simultaneously on the same outcome over the same time frame. It's hard to understand human beings it's just um and we have an urge to publish I think it's a big problem but as you say we're gonna
Behavioral scientist Katy Milkman of the Wharton School at the University of Pennsylvania talks about her book How to Change with EconTalk host Russ Roberts. What can we learn from research in psychology and behavioral economics about breaking the habits we want to change? Is that research reliable? And should Russ Roberts accept being overweight or keep working at finding the thinner man trying to get out?