The Power of the PDF

The set alone of the King's jesters, $1.6 million. I always just print out the PDF and I go, they just read this real quick. If you can't convince John, Steve Bodo, Tim Carvel, those guys within a minute of the actual depth of the idea of the joke, it's not going to make air. So for me, I was like, I believe in this. That's all that matters. Like already the way you're laughing, that's a 15 second pitch off the PDF. You can do it. No matter what.