2min chapter

How to Win podcast with Peep Laja cover image

Creating a high-quality customer experience with vFairs' Muhammad Younas

How to Win podcast with Peep Laja

CHAPTER

SaaS - Delivering Customer Experience Is Good Business

A lot of SaaS companies underestimate the role of support in retention and adoption. Why companies don't do real-time live chat support is beyond me, says ISG's John Bocuzzi. Forrester Research did a study over a five-year period that found companies that truly focus on exceptional experiences for customers outperformed leaders.

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