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How something is communicated to us can have a major impact on the reception of that idea. For instance, Joel’s wife has been known to offer great advice to him over the years- but he often only comes around when a friend makes a similar remark! He suddenly sees the light because even though the advice is the same, the context is different. It’s only then that he takes action. And similar patterns emerge when it comes to our susceptibility to advertising and marketing. Our subconscious often coalesces to marketing tactics that we tend to think we’re impervious to. We’re not quite as rational as we think we are, and those marketing tricks often nudge us towards buying things we don’t need and spending money we hadn’t planned on parting with. So listen as we identify some of these marketing maneuvers and the steps you can take to avoid becoming a mindless consumer.

Want more How To Money in your life? Here are some additional ways to get ahead with your personal finances:

• Knowing your ‘money gear’ is a crucial part of your personal finance journey. Start here. 
• Sign up for the weekly HTM newsletter. It’s fun, free, & practical.
• Find a thriving community of fellow money nerds by joining the HTM Facebook group!
• Maximize your rewards by getting the best credit card for how you spend.
• Massively reduce your cell phone bill each month by switching to a discount provider like Mint Mobile.
• Don’t be cheap and forego getting a life insurance policy. Compare rates with Policygenius.

During this episode we enjoyed a Bibo by Creature Comforts! And please help us to spread the word by letting friends and family know about How To Money! Hit the share button, subscribe if you’re not already a regular listener, and give us a quick review in Apple Podcasts or wherever you get your podcasts. Help us to change the conversation around personal finance and get more people doing smart things with their money!

Best friends out!

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