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#758: Jamie Foxx and Jacqueline Novogratz

The Tim Ferriss Show

CHAPTER

The Naming Journey of Acumen: Insights and Anecdotes

This chapter explores the creative process behind naming Acumen, sharing stories from the early 2000s about brainstorming, URL challenges, and alternative names. It also highlights the varying perceptions of the name 'immersion' across genders, emphasizing the crucial role of market testing in branding.

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