3min chapter

The Tim Ferriss Show cover image

#758: Jamie Foxx and Jacqueline Novogratz

The Tim Ferriss Show

CHAPTER

The Naming Journey of Acumen: Insights and Anecdotes

This chapter explores the creative process behind naming Acumen, sharing stories from the early 2000s about brainstorming, URL challenges, and alternative names. It also highlights the varying perceptions of the name 'immersion' across genders, emphasizing the crucial role of market testing in branding.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode