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DataRobot's Global AI Ethicist Haniyeh Mahmoudian, Ph.D

How AI Happens

CHAPTER

The Multidisciplinary Problem of Personas

It's such an interesting multidisciplinary problem. When you speak up of personas, you're speaking my language a little bit as a marketer. Marketing teams and sales teams operate on these buyer and user persona documents. What are they worried about it's going to happen to their technology if they don't implement bias free things? And there's also just this element of psychology, too, when you're thinking about like, okay, what is someone with this title and these responsibilities and these incentives, how do they evaluate their own technologies, ethics?"

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