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Kyle Vamvouris on why we need to stop the prospecting porn

Outbound Squad

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Personalization Versus Relevance?

Personalization is always been about adding relevant things to whatever you're doing. I think a big part of it is persona. What's the challenge o thei'r experiencing? And that's what catches their attention. Do a calculation and figure out, how long does this lead less last? That's probably as far as how much time you should spend,. or each s t r should spend researching, or how many activities i should do.

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