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9min chapter
What is neuroergonomics?
Round Table China
Exploring Neuroergonomics in Marketing
This chapter examines neuroergonomics and its implications in marketing and consumer behavior, using examples from Hyundai and PepsiCo's research. It also raises ethical concerns regarding privacy, employee autonomy, and the potential for manipulation through the use of brain-monitoring technologies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode