Annie Duke | Quit: The Power of Knowing When To Walk Away
The Unmistakable Creative Podcast
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How to Think and Expect a Value Really Well
Stuart Butterfield founded a company called Glitch. He was developing a game called Game Never Ending, which was a massive online role playing world building game. They've got 5000 super sticky users who are using the game 20 hours or more a week. And obviously they're the ones who are paying customers. But in order to get those 5000 users, they actually represented less than 5% of the people who had tried it.
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