Measuring social media success

Today's show features:

- Doug Horner, GSM of Mercedes-Benz of North Olmsted

- Jameson Riley, General Manager of Riley Volvo

This episode is brought to you by:

Experian – In the past year, 85% of dealers have suspected or confirmed fraud cases, primarily due to income fabrication and forged documents. The fix? Experian Automotive's Fraud Protect. Fraud Protect quickly and easily validates customer identities and documents with zero disruption to your sales flow or the consumer journey. Learn more at: https://www.experian.com/automotive/fraud-protect

Dealer Video Excellence Challenge, presented by Covideo – enter the contest by submitting your videos for your chance to win $1,000 and 3 months of Covideo access here: https://2tqce38uozv.typeform.com/to/KEOuOixJ

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