S2 Episode 7: The GTM Blueprint for Modern SaaS Companies (Terminus, TripActions & LaunchNotes)
The Marchitect
Sales, Marketing - What's the Role of the CMLs?
Sangram: If CEO is accountable for go-to-market, what's this role of the various other functions on revenue team sales, marketing? Clary: We put a chart in the book on this one. I think every marketer has such an incredible opportunity to jump in and ask those questions because they are strategic thinkers. Sangram: Rev-ops has its own force to wave now. And so, Clary, people out of the eye, outreach, gong, they are all on this wave.
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