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Mike Allen: Co-founder of Axios

Leading With Strengths

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Building Personal Relationships and the Power of Small Gestures

This chapter emphasizes the importance of building personal relationships with readers and the impact of small gestures, discussing an example from a high school reunion where a small act of giving a cap had a lasting impact on someone's memory. It also introduces the concept of the '10-year rule' for making decisions based on long-term value.

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