Pressure mounts on Olympic sponsors
Business Daily
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Sponsorships of the Olympics - What Does This Mean for Sponsors?
British conservative peer lord heyward has asked all 13 olympic sponsors to comment on china's treatment of its muslim weager minority. None took us up on the offer, although cococola did make these general comments at a recent Congressional committee. So how is this all going to play out for the culprit sponsors commercially? Many of these brands are very nervous, because they've spent quite a lot of money to be sponsor of the games,. and yet many of them, especially the american brands, are caught between a rock and a hard place.
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