Where are YOU trying to innovate in 2021? | Marketing For The Now
The GaryVee Audio Experience
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Innovation in Retail Amidst COVID-19
This chapter features an expert discussing digital transformation at IKEA during the COVID-19 pandemic, emphasizing the need for innovation and adaptation. It highlights the challenges of transitioning to remote work and the impact of shifting consumer behaviors on retail strategies. The conversation also touches on the importance of cultural change and organizational self-awareness in fostering brand loyalty and enhanced customer experiences.
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