The Future of Media Compensation

I think it's an interesting conversation, to bring it back to media because I do think that Jim Vanderay wrote the note roughly that AI is going to chase all the crap out of the media system. He was in that kind of eight point axios style note that he wrote, which was smart, I think was optimistic. On the other side, we have maybe you would argue it's productive. But there's never going to be a central clearing house of media compensation from the AI owners. So I'm not optimistic about that. It's really just kind of like the evolution of search more and more of what we searched is going to get surfaced in a response. Media is going to