Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
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The Problem With Amazon in 10 Years
The culture likes the short head and what's in the short head drives things. If you get rid of the center, you're just left with a donut with everyone with their own thing. Sometimes we lose a sense of us. And I think they were starting to feel that. The beauty is you get that book you can never find anywhere. But the downside is no one is connecting with each other about something like 50 Shades of Grey or Harry Potter.
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