The Pebble Dashness

It was a short-lived William Hague thing. It was an attempt to basically if Worcester Woman and Mondeo Man got married and lived in a sort of semi somewhere in the Midlands that had Pebble Dash on the outside, they would be the Pebble Dash people. You know, it was just, it was not great. And alliteration is never good in these things. People are obsessed by supermarkets always though. We were sat in a meeting with Ed, sort of 2013, 2014, and someone pitched doing a speech called Morrison's Matters. Supermarkets have a particular hold on politicians. One of the reasons is that they're always prepping those, how much does a pint of milk