The PR Breakdown with Molly McPherson cover image

267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth

The PR Breakdown with Molly McPherson

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Blind Items as a Strategic PR Tactic

They discuss the use of blind items as a strategic public relations tactic, the shift to mainstream and their effectiveness in creating virality and shifting narratives. They criticize mainstream media outlets and mention a specific example of their use in a divorce PR war between Sophie Turner and Joe Jonas.

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