Don't Opt Out - That's the Answer, Right?

The new edition of nudge has a heavily revised chapter called saving the planet. The idea was that some nudges might be useful even with large and intractable problems, for instance Climate change. We're talking with economist richard thaylor about the new version of his path breaking book, nudge. Coming up after the break, how successful is nudging and why is there the need for so much nudging?

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