From launch to 100K subscribers… how the Cowboy Channel succeeded in spite of competition and setbacks
StreamTime Sports
00:00
The Cowboy Channel and OTT Proposition
We have exclusive broadcast rights to all PRCA rodeos and streaming rights. Part of my mission is to expand the sport. I feel like the maximum, there's a stat that 1.1 million people will watch rodeo more than once a month. Once you start developing stars such as Stetson Wright, Rocker Steiner, Haley Kinzel becomes an even bigger draw for us.
Transcript
Play full episode
