How to Create a New Category and Attract Talent

Fiverr has always been in a situation where we essentially have more supply than the market actually needs. So supply comes to us 100% organically and that also applies for new categories. There have been any instances where you launched a category and it just didn't work and you took it down? It's pretty rare, but it happens sometimes it's about the way we name the category. Sometimes it's not identifying the needs of accurately enough.