Creative Partnerships and Disrupting Industry Norms

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This chapter explores the significance of creative partnerships in maintaining brand integrity and the successful collaboration between Fubu and Panache to produce women's clothing with nuanced sizing. It also delves into the deepening relationships between Fubu and various artists based on shared values and unexpected connections, along with ads from Capital One Business and a discussion with Chris Renner of Pinnacle on disrupting industry norms in construction.

Good partnerships transcend the transactional. In Part 2 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shows how aligning your mission with partners builds trust that can take your scale to a new level. Featuring stories about Shark Tank, the Kardashians, Coogi, Pharrell Williams, Trainual and more, Daymond delivers lessons on unexpected and unconventional partnerships that continue to fuel his personal brand and define his distinctive model for success.

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