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S9E09 - Search Parties: The Relentless Hunt For New Customers

Under the Influence with Terry O'Reilly

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Seven 11 - A New Look at Beauty Products

Seven 11 is no small company. It owns or franchises close to 70 thousand stores around the world. In 27, ten seven 11 introduced a surprising new line of items, exclusive cosmetics called simply me beauty. The marketing strategy was cosmetic convenience 11 wanted to offer women who were dropping in for a quick lunch the opportunity to do a quick make up touch up.

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