How to Market a New Set

The new thing about the set is the Fairy Tales, not the Camelot part. The marketing has to figure out how to market it, but that has to match what the essence of the product is. Battle Bond needed to have two cards show up in the same booster together. Only one printer could pull off what we needed to do. We had to say, could they print enough? How big was this? It was a supplemental product. That one printer couldn't have printed enough. But because it was a supplemental set and we planned ahead and we booked, we planned out time for it.