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Hitmakers: How Brands Influence Culture
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Evolving Branding Strategies in the Digital Age
This chapter discusses how brands must adapt to maintain relevance in a fast-paced digital environment, particularly through social media. Emphasizing creative problem-solving and the importance of user experience, it highlights the shift from traditional branding to a more utility-focused approach. The conversation also explores the role of product-led branding and emotional connections in shaping customer loyalty.
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