Enhancing Customer Experience Through Digital Context

In 2017 The Economist declared data to be the world's most valuable resource. And yet “data insight” is one of those phrases that, while important, is now so ubiquitous it’s been numbed of meaning. So how do you actually get the most meaningful insights from your data, and what does that look like as you also think about crafting the best customer experience? When and what is the best way to use this information... without getting to the dystopian future depicted in, for instance, Minority Report?

This episode of the a16z Podcast (based on a discussion that took place at a16z's annual summit event in November 2017) features Suhail Doshi, co-founder and CEO of Mixpanel; Gil Elbaz, founder and CEO of Factual; and Jeff Glueck, CEO of Foursquare; moderated by Lauren Berson. It covers everything from using data to understand context and one's customer base to what personalization really means and how data can impact the physical world.

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