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115- How To Make B2B Marketing NOT Boring, With Mark Jung
The Marketing Millennials
The Biggest Marketing Trend in the SaaS Space?
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As a challenger brand, you can't run the same playbook as the number one brand in the space because they've already captured the market share. The biggest trend beyond media arms being embedded in SaaS brands is more of a unification of the go to market unit under one roof working together really tightly towards one goal. And I tend to see that as what separates some of the fastest performing companies from some of those are still struggling today.
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