S1E20: McDonald's Case Study
Strategy Simplified
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McDonald's
McDonald's as of December 31st, 2019 has 21,837 conventional franchise restaurants. Revenues from franchised restaurants are $11.7 billion. McDonald's is constantly monitoring whether that extra 95 cents was represented by a drop off it by half of the customers. If it wasn't that elastic of a change where you double the price and then the users drop off by half, then you get extra profit per user.
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