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How to Change Your Marketing Motion from Sales-Led to Product-Led

ProductLed Podcast

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Are You Using Sales to Drive Sales?

We're still doing some personalized outrage to companies that are important in priorities for us. And then we're sort of splitting it out into marketing is focused on freeze or acquisition. Maybe ten or 20 % of our time will help facilitate some of those relationships for sales. We just have two ways of doing it. The marketing lead to freein e sign up. And then the smaller sales motion, which would be led by our head of sales. That makes a lot of sense. Lemi says, youreso in secure splitting up like interms of the size of maybe the organization, or some kind of qualifying factor.

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