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15min chapter
Portals: The Best Tool to Reduce Friction in Your Customer Journey
Making the Fan
Creating Engaging Portals for Seamless Transitions
The chapter explores the concept of portals and their importance in setting the tone for various experiences, drawing examples from Disney rides, sports arenas, and customer journeys. It emphasizes the role of intentional transitions in fostering anticipation, aligning mindsets, and creating emotional connections with individuals. Strategies for crafting effective portals, both physically and metaphorically, are discussed to enhance the overall experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode