The Importance of Branding and Back Linking

In this chapter, they discuss the importance of branding and back linking for a podcast. They talk about how conversations on the podcast act as before and afters for their business, similar to how a contractor showcases their work. They mention the convenience of being able to consult potential clients for 15 minutes and then send them podcast episodes covering the same topic. This allows them to help more people and build trust with their audience. Overall, they express their enjoyment of having impactful conversations and growing their network through the podcast.