In recent years, new technologies, economic changes, and shifting consumer behavior have fundamentally changed how financial services are delivered. That has led to financial services firms rethinking their business models and strategies.

In this episode, Rusty and Robyn talk with Billy Oliverio, Executive Vice President and Chief Marketing Officer at United Planners Financial Services. Having been in the industry for 30 years, Billy has worked in various executive capacities in small, medium, and large-sized firms to tackle complex projects and initiatives. He has also served time in the regulatory environment as the Chief Investigator of Enforcement for the AZ Securities Division and has orchestrated all aspects of white-collar crime investigations. At United Planners, his responsibilities include but are not limited to the firm's vision, strategy & business planning.

Billy talks with Rusty and Robyn about his outlook on the industry's current and future trends, what United Planners Financial Services has to offer clients, and how the financial services industry can improve in the future.

Key Takeaways

[04:27] - An overview of Billy's professional career.
[05:53] - Billy's investigative experience.
[09:48] - What United Planners Financial Services has to offer.
[12:25] - Billy's role at United Planners Financial Services.
[15:33] - What the future holds for United Planners.
[18:20] - Billy's outlook on the industry's current and future trends.
[21:47] - How the financial services industry can improve in the future.
[24:49] - The qualities of a good financial advisor and wealth manager.
[25:59] - Billy's personal investment strategy.
[31:15] - The lessons Billy learned from his mentors.
[32:53] - What Billy wants to do next.
[34:48] - How Billy keeps his physical and mental well-being to perform at his best.

Quotes

[15:08] - "Advisors are tired of being bought and sold like a commodity or a widget, which is extremely disruptive to their practices as independent business owners. And it's certainly not fair to the investors, who may get impacted by proprietary platforms, changes, fees, and costs." ~ Billy Oliverio

[20:15] - "Advisors need to spend more time on client components, such as prospecting and onboarding, engagement, and overall client experience, which is directly tied to revenue-generating activities rather than the operational components that are more non-revenue generating." ~ Billy Oliverio

[22:32] - "We, as an industry, should do better with our regulatory landscape. My position is to centralize and unify regulations regardless if you earn a commission or a fee. Reg BI (Regulation Best Interest) is a step to drive best practices of doing what's in the investor's best interest as a common theme, regardless if you are a broker or an advisor." ~ Billy Oliverio

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