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Live from Shoptalk Europe: Nicky De Simone | The Estée Lauder Companies Inc.

RETHINK RETAIL

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Social Commerce Is Bringing That Ecosystem Together

It's going to be even more important for us to connect te consumer across all channels, absolutely. We've changed and trained the consumer to think differently and ver different le very much a part of what's underpinning the need for this on the proat. You know, it's not enough any more to just show something or or explain t me. They want, constumers want to see it and feel it.

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