From the New World cover image

Rob Henderson: Social Problems Need Social Solutions

From the New World

CHAPTER

TikTok - The Evolution of Social Media

Gerard: The evolution of social media has become just like has just solidly pointed in the direction away from that. He says you're not following your friends for content anymore, it's influencers and then TikTok where the influencers are more organic to the platform but they're sourced up by the algorithm. "I could see that version becoming more popular or I could see it not," he adds.

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