31. Future Proof: The power of innovation in driving brand growth.
Future Proof
The Power of Prototyping Simulation
Design thinking works is a way of looking at the world and how it can be improved. The idea of prototyping simulation I think is key people of it's a lot of marketers are scared about what metaverse might mean for people. Hire great agency partners to get you going, read up on British design council or better stuff like that and finally work with small group of talented internal people and external agencies so hailing anyone in your company who wants to innovate.
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