Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Is There a Question Around the Mine Set?

There's a good book, non psychographics. Not only on psychographics, but said godin in in his latest book,. this is marketing, talks about it quite a lot. And he says, to start with psychographics instead of demographics. And very much agree with that. So before we go further, is there in the questions we ask? Right? It doesn't seem to be a specific question around the mine set. So how di you find it out? Yes, oftentimes.Whenever, whenever we, especially whenever i'm working a particular sassor product, i well, if we don't feel like we have a very clear understanding of those like demographics, or even

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