The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Intercom’s Jonathon Colman on why content designers should do less

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

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Content Designers - What Are the Common Misconceptions?

There do seem to be a lot of misconceptions about what the job actually entails. I wonder does that come from, as you say yourself, there's so many disciplines that end up working as content designers and probably at times the role bleeds into other roles. What are those common misconceptions and can you clear a few of them up first? Yeah, sure. Well, I think we're at the point in content design, kind of strategy where there's a foundational layer of best practices, which is great. But it's still so new and the ways in which it's practiced changed so often that people are inventing new rules, new tools, new approaches all the time,. That helps everyone

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