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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
How to Make a Brilliant First Impression
I feel like we've come to ice creams, lollies and Haribo wiggle. I think it reorders people's prioritization of where they put their efforts. What the peak end rule would suggest is while you're fritter away your budget on something that won't have much of an impact, what you should do instead is pick a moment of excellence. You pick one moment of excellence, rather than trying to do everything a little bit better.
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