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Episode 22: Zillow + Trulia (with Zillow Group CFO Kathleen Philips)

Acquired

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Zilo Group's Acquisition Strategy

Tulia and zilo were getting a significant amount of their real estate listings from a company called list hub, which was owned by a third competitor in the market. List hub actually cuts off both trillo andtriltrillo, truly an zillo, from these data feeds, which are the life blood of your business. And so you had this other wrinkle, like now you have to go rebuild your supply,. essentially from the ground up, by signing direct, direct data deals with all the m l s, ar multiple listing service.

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