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403. Strategic Content with Pamela Wilson

Marketing Speak®

00:00

How to Update Your Content Calendar

I really like to plan things out. It gives us like peace of mind when we kind of know where we're headed, right? The closer your time frame is, the more nailed down your plan needs to be. So I love to go into an annual plan and say, okay, this year, we want to start showing up in search engines for these concepts or showing up on social media for these concepts.

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